Magento Platform
Migration.

Paperchase Platform Transformation

Modernising ecommerce infrastructure for scalable digital growth.

Migration from the legacy Venda ecommerce platform to Magento, establishing a scalable digital foundation capable of supporting increased traffic, improved performance and richer content experiences.

Platform Migration · Ecommerce · Digital Infrastructure
Legacy Platform
Commerce Optimised Platform
Context

Legacy platform constraints

Paperchase's ecommerce platform had reached the limits of its legacy Venda infrastructure. Content workflows were rigid, performance was constrained, and the platform struggled to support increasing traffic and richer digital experiences.

As the brand expanded its digital presence, the limitations of the existing platform created operational friction across content publishing, product management and site performance.

A modern ecommerce foundation was required to support scalable content management, improved performance and long-term digital growth.

Transformation

Platform migration and infrastructure modernisation

The project involved migrating Paperchase's ecommerce platform from Venda to Magento while restructuring the site's digital architecture and content framework.

The transformation established a modern ecommerce infrastructure capable of supporting richer digital experiences, improved site performance and significantly higher traffic volumes.

Platform Migration

Migration of ecommerce platform from Venda to Magento

Data Migration

Structured migration of product data and content assets

Responsive Redesign

Responsive redesign and performance optimisation

Content Workflows

Implementation of scalable content workflows within Magento

Cross-team Coordination

Coordination across development, design and content teams

Mobile
Tablet
Desktop
Powered by Magento
Delivery

Structured migration and execution

Delivering the migration required careful coordination across engineering, content and design teams to ensure a seamless transition without disrupting live ecommerce operations.

A structured migration framework ensured product data, content assets and site architecture were transferred accurately while maintaining platform stability throughout the transition.

Performance optimisation and responsive design improvements were incorporated during the rebuild, ensuring the new platform could support significantly higher traffic volumes and improved user experience.

Paperchase | Halil LIVE ECOMMERCE OPERATIONS — MAINTAINED THROUGHOUT 1 COORDINATION Cross-team alignment Engineering Content Design Seamless coordination 2 MIGRATION Structured framework Product data Content assets Site architecture Platform stability maintained 3 OPTIMISATION Performance rebuild Performance optimisation Responsive design Traffic capacity Magento platform live LIVE OPERATIONS — MAINTAINED THROUGHOUT 1 COORDINATION Cross-team alignment Engineering Content Design Seamless coordination 2 MIGRATION Structured framework Product data Content assets Site architecture Platform stability maintained 3 OPTIMISATION Performance rebuild Performance optimisation Responsive design Traffic capacity Magento platform live
Impact

Foundation for scalable ecommerce growth

The migration to Magento established a modern ecommerce infrastructure capable of supporting Paperchase's continued digital growth.

By modernising the platform architecture and improving performance across devices, the project enabled the brand to support higher traffic volumes, richer digital experiences and more efficient content management workflows.

This transformation provided the technical foundation required for future ecommerce development and expansion.

Before
  • Limited scalability
  • Rigid content workflows
  • Performance constraints
After
  • Scalable infrastructure
  • Flexible content management
  • Performance optimised
Results

Performance and scalability improvements

Platform improvements delivering measurable impact across ecommerce capability, traffic capacity, user experience and performance.

0
%
Increase in ecommerce platform capability
Expanded functional capability of the ecommerce platform following migration to Magento.
0
%
Growth in traffic handling capacity
Increased capacity to support higher traffic volumes on the new Magento infrastructure.
0
%
Reduction in bounce rate
Following responsive optimisation across desktop and mobile experiences.
0
%
Improvement in page load performance
Performance gains delivered through platform rebuild and responsive optimisation on the Magento platform.