Siloed structure.
Parallel effort. Local optimisation. No shared rhythm.
Parallel Activity.
Cross-Functional Delivery.
Delivery Governance Programme
Redesigning how authority, decision rights and planning cadence flowed across marketing, digital, trading and transformation delivery.
Operations
·
Architecture
·
Governance
·
Cross-Functional Delivery
Authority Architecture
Decision Rights Design
Governance Cadence
Structured Delivery
Cross-Functional
Integration Programme
TRANSFORMATION SNAPSHOT
Redesigning delivery authority.
How siloed teams became one governed system.
Authority introduced structure.
From parallel effort to one rhythm.
Executive ownership
Governance cadence
RACI
Integrated teams
Single plan
Authority Architecture
The spine that converted parallel activity into governed delivery.
Five siloed functions. One authority model. Redesigning how decisions, escalation and planning cadence flowed across marketing, digital, trading, product and platform.
Redesigned delivery authority at VP level, unifying execution, decision rights and governance into one structured system.
INPUTS
Marketing
Campaigns & brand delivery
Digital & UX
Product & experience delivery
Trading & Commercial
Revenue & margin priorities
Product
Roadmap & initiative planning
Platform & Tech
Infrastructure & platform delivery
PRE-GOVERNANCE
Parallel planning
Local optimisation
No cross-visibility
AUTHORITY SPINE
Governance
Operating System
5
Functions
4
Forums
1
Framework
Decision Rights / RACI
Governance Cadence
Integrated Planning
Escalation Pathways
Delivery Visibility
OUTPUTS
PRE-GOVERNANCE
Parallel Planning
Local Optimisation
No Cross-Visibility
CROSS-FUNCTIONAL
Integrated Teams
RACI
Single Plan
Clear Ownership
DELIVERY
Transformation
Roadmap
Initiatives
Campaigns
BAU
GOVERNANCE
Stable Rhythm
Forum Structure
Governed
SUPPORTING TECH STACK
Decision Rights Model
RACI backbone across all workstreams. Named authority at every decision type, removing ambiguity from cross-functional delivery.
Governance Cadence
Structured forums aligned to delivery cycles. Authority-appropriate agenda, attendance and escalation built into the operating rhythm.
Escalation Architecture
Formalised pathways with defined ownership at working, programme and VP level. Issues resolved at the correct tier without crossing authority lines.
Structural Longevity
The governance framework was designed to remain embedded beyond individual ownership. Forums, escalation pathways and planning cadence were documented, handed over and continued operating without dependency on any single person.
This is the distinction between change management and structural integration. The framework remained because the structure held, not because of individual continuity.
Inside the Architecture
Structural Pillars
Three governance layers. One delivery structure.
The operating model that replaced fragmented execution.
OWNERSHIP
CADENCE — CORE ENGINE
INTEGRATION
Executive Ownership
Named VP accountability across every governance tier.
Governance Cadence
Four structured forums. One shared delivery rhythm.
Planning Integration
Isolated roadmaps unified into a single delivery horizon.
OUTPUT IN PRACTICE
Operating Impact
Governance embedded at system level.
Authority, cadence and planning became structural, not personality-driven.
Escalation Architecture
Clear paths from team to board, with defined triggers and owners at each tier.
Decision Rights
Authority mapped and respected, from programme leads to executive sponsors.
Planning Integration
BAU and campaign roadmaps unified under a single delivery horizon.
0%
INCREASE IN DELIVERY EFFICIENCY
Escalation moved through defined governance routes, reducing friction and reactive decision cycles.
STABILISED
CROSS-FUNCTIONAL PLANNING
VP-level accountability formalised decision rights and anchored delivery during organisational change.
UNIFIED
DIGITAL AND UX EXECUTION
Marketing, digital and transformation aligned to one shared roadmap and calendar horizon.
ACCELERATED
CAMPAIGN VELOCITY
Growth initiatives scaled inside a controlled governance framework without destabilising BAU.
ORCHESTRATED
CROSS-FUNCTIONAL DELIVERY
Parallel coordination was replaced by one integrated execution system.
Authority integrated. Structure held. Delivery followed.